This privacy policy applies to Personal Data collected through this website and to Personal Data collected and exchanged by electronic means by Profound Knowledge Partners Asia Ltd.

Confidentiality is one of our core values with the following practical implications for clients and partners:

  • All client information is managed securely
  • Intellectual property must be protected by all*

This policy is intended to serve our clients and partners and meet the requirements of the:

  • Personal Data (Privacy) Ordinance (Cap 486)
  • EU General Data Protection Regulation (GDPR)
  • Data Protection Laws and Regulations of the United States of America.

In this context, Profound Knowledge Partners Asia Ltd are the data user – the company who either alone or together with our partners, controls the collection, holding, processing or use of your personal data.

Collection of Data

Profound Knowledge Partners Asia Ltd will collect personal information such as your name, address, contact details or other personal information whenever you complete an online form. We may also collect personal information about you if you willingly offer such information through completing the online email enquiries or, if you complete online form for any online or face-to-face that we may provide, such as seminars, webinars and other knowledge-based or marketing events. If you offer such information, you agree to our processing it for the purpose of our records, either in the delivery of services or contact in the form of marketing materials.

We will make use of cookies and similar tracking devices for the purpose of building a profile of our users, and better targeting appropriate marketing content. Data collected will be aggregated and may be used for statistical analysis purposes. You will be given a marketing or personal contact opt out. If you choose to accept marketing or other contact, we may use limited information to send you offers and useful information. Should you opt out, we will only aggregate your data and will not be able to identify you individually.

This website also uses Cookies. By accepting, you allow the downloading of cookies onto your computer or mobile device. For your information, a “cookie” is a string of information which assigns you a unique identifier that we store on your computer. Your browser then provides that unique identifier to use each time you submit a query to the Site. We use cookies on the Site to, among other things, keep track of services you have used, record registration information, record your user preferences, keep you logged into the Site, facilitate purchase procedures, and track the pages you visit. Cookies help us understand how the Site is being used and improve your user experience. Should you decline the use of cookies, our website will not exchange such with your device.

Whatever way we exchange information, your data will be gathered and stored in the most secure way possible, and where appropriate, kept anonymous.

Use of Data

Your data may be used for the following purposes:

  • Record keeping, administration and potentially billing
  • Contacting you to follow up on enquiry or event registration
  • Research and statistical analysis
  • Client interest profiling and analysis
  • Marketing, and to notify you of any updates and improvement of our services, or changes to our website
  • Disclosure of Personal Data where necessary under the auspices of the various ordinances

Exchange of Data with Our Partners and Clients

Where required for the delivery of services or in seeking professional advice from our partners, aspects of your personal information may be exchanged with those partners, some of which are overseas. When you provide your personal data, you agree that we may transfer this data to countries outside the Hong Kong Special Administrative Region. As previously noted, we will always ensure any transfer is subject to appropriate security measures to safeguard your personal data.

Profound Knowledge Partners Asia ensures that it’s business partners share the same practical value of confidentiality and data protection. We endeavour to assure that they maintain the policies and systems to keep your data secure.

However, although we make all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet.


We may monitor and record communications with you such as telephone conversations, e–mails and other electronic communications for the purpose of training and the improvement services and future communications.

Information about other individuals

If you provide information on behalf of someone else, you confirm that the other person has given you permission to act on their behalf and has agreed that they have given their consent for you (a) to process their personal data; (b) to receive data protection notices; (c) transfer their personal data abroad where required; and to the processing of their personal data for its use and disclosure as set out above.

Marketing and opting out

Once have given your permission for us to handle and use your data, and have chosen to receive marketing information and newsletters from us, we may contact you by mail, email or telephone about our services, promotions or trainings/seminars that may be of interest to you. If you prefer not to receive any direct marketing communications from us, you can opt–out at any time by sending an email to See further Your rights, below.

Your rights

You have the right to request access to any personal data that we may hold on record about you and your activity with Profound Knowledge Partners Asia Ltd. If you wish to exercise this right (including requests to correct any inaccuracies), you should put your request in writing:

  • Either by email to or by post to P.O.Box 25, Mui Wo, Lantau, NT, Hong Kong
  • Include proof of your identity and address (eg a copy of your Hong Kong identity card or other similar document)
  • Specify the personal data you want access to, including any reference numbers where applicable.

Revisions to our Privacy Policy

We reserve the right to revise this policy or any part of it from time to time. You should check this policy occasionally to ensure you are aware of the latest updated version that will apply each time you access this website.